Author’s Note: This is the first in a series of articles advocating that people and their organizations adopt the S.M.A.R.T. Email Credo. The Credo focuses on the sender’s role in the email overload problem. Better sender behavior reduces the time spent by and the stress on recipients when handling email.
Why Does This Matter?
We currently spend 2.8 hours per day handling email (Basex, Inc.). Global use of email is growing 13% per year and will continue to do so through at least 2016 (Radacati Group). We are overwhelmed with email volumes and the situation is getting worse (Wall Street Journal).