The S.M.A.R.T. Email Credo – The R
The R in S.M.A.R.T. stands for Recipient Focused. Effective use of e-mail requires focusing on how your recipients will receive your e-mail and what they need to know to be fully informed by it. We might term this empathetic sending because we need to put ourselves in the recipient’s shoes to ensure we are communicating effectively with them.
Transferring the information in our heads to our recipient is difficult in any medium. Leaving out important context, background information, and companion information leaves the recipient without all the pieces of the puzzle. Including the pertinent information increases the effectiveness of our communication and reduces the inefficient back-and-forth required when clarification is needed.
E-mail is particularly susceptible to the risk of insufficient supporting information. It’s a silent form of communication—the thoughts we are communicating start in our head and transfer to our fingers. Our fingers will never work as quickly as our thoughts do. Thus, there is the inherent risk of information loss along the way. Moreover, we treat e-mail as a quick form of communication, and quick does not guarantee effective or inclusive.