S.M.A.R.T. Email Credo – The "A"
Author’s Note: This is the third in a series of articles advocating that people and their organizations adopt the S.M.A.R.T. Email Credo. The Credo focuses on the sender’s role in the email overload problem. Better sender behavior reduces the time spent by and the stress on recipients when handling email. An explanation of the what and why of the Credo can be read at the beginning of Part 1 here.
What Does the A Stand for?
The A in S.M.A.R.T. stands for Addressing. Effective use of email requires focusing on who your recipients are and where to place them on the recipient list – To, CC or BCC.
Email is a terrific and often effective communication tool. However, its overuse is the cause of email overload. There are several aspects to this overuse, including over-reliance on the tool and misuse of the tool. Focusing on the recipients of the email we send speaks to the misuse aspect. By limiting the recipient list of an email to only those who need the information being transmitted reduces the number of emails received. Fewer emails received equals less overload.