Swimming in Email
We are overwhelmed with the flood of email. They flow into our inboxes unabated like the ocean tides. We struggle to keep up, often ending the day feeling that we’ve only treaded water.
How can this situation get better? Technology solutions, like spam filters, have helped. But what about all the email that we legitimately receive? What can be done to stem the rising tide?
We are Them – A Dichotomy
The irony of our situation is that we’re doing it to ourselves. This is not the work of auto-bots. Other people are sending us email, and we are sending them email. Focusing on receiver-centeric behaviors – managing the inbound flow – can only help us so much. Receiver-centric efforts are like putting a bandaid on the problem. […]