Change is easy; deciding to is hard. That’s because we all know that we need to make changes to improve our lives. However, the inertia of the status quo is a very powerful force to overcome when the moment to effect those changes arrives. My personal and professional experience is that small change is, indeed, the most effective strategy for accomplishing all types of goals.
My inbound marketing coach, Mike Redbord, at HubSpot recently observed that I was an “average” blogger. The trouble is that he’s right! I post a new blog article about every seven to ten days and most of them are somewhat long…ish, averaging in the neighborhood of 1,000 to 1,200 words each. Who’s got that much time anymore?
Mike’s okay with my blogging since we’re going to focus our work more on the static content pages of my web site – with the view of increasing the number of people contacting me to learn more about my non-blogging services. That is, the ones I get paid for! But his words haunted me all weekend and it slowly dawned on me that his message to me and my message to my clients are very similar – small, incremental change aggregates into large benefit.
With that in mind, here’s a short snippet of thought to consider.