Why is Gen Y so Interesting?

I am continually amazed by the fascination with Gen Y. Having just downloaded the 60-page OXGENZ report entitled Generation Y and the Workplace – 2010, I believe it’s mostly Boomers who are fascinated. (Note, I’m a Boomer.) My take is that this pre-occupation is our continuing desire to be integrally involved in the lives of our children.[…]